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Add your Instagram, Facebook and other profiles once, on the Social Links tab. They show as icons in your site’s footer, and search engines can read them too. Who can do this: Editors, Admins and Owners.
  • In the toolbar (the bar across the top of your site once you’re signed in; see The toolbar), choose Site settings (the gear), then the Social Links tab.
  • Or open the command palette (⌘K, or Ctrl+K on Windows), choose Site settings, then Social Links. The shortcut for Site settings is T then G (press T, let go, then press G, while you’re not typing in a box; see Keyboard shortcuts).
The tab shows how many links you’ve added and an Edit Social links button. Choose it to open your list.
Site settings open on the Social Links tab, with the list window open over it showing two profiles: Instagram and Facebook.Site settings open on the Social Links tab, with the list window open over it showing two profiles: Instagram and Facebook.

Your social profiles, listed once for the whole site.

Add a profile

  1. Choose Edit Social links.
  2. Choose Add Item.
  3. In Platform, choose the network, such as Instagram or Facebook. Each one gets its own brand icon.
  4. In Profile URL, paste the full link to your profile, such as https://instagram.com/parkerspuppyplayland.
  5. Repeat for each network you use.
  6. Choose Save in the list window to keep the list, then choose Update to save everything and put your links live.
Add only the networks you use. A link shows on your site only once it has a URL.

Each profile’s settings

  • Platform: the network. Choose from Instagram, Facebook, X (Twitter), YouTube, TikTok, LinkedIn, GitHub, Pinterest, WhatsApp, Snapchat, Threads, Bluesky, Mastodon, Yelp, Google, Spotify and Vimeo. For anything else, choose Other / custom….
  • Profile URL: the full link to your profile. It’s required.
  • Accessible label (optional): the name read aloud by screen readers (software that reads pages out for people who can’t see them well). It also pops up as a small label when someone points at the icon. Leave it empty and the network’s name is used, such as “Instagram”.
With Other / custom…, two more settings appear:
  • Custom icon name: the name of a Font Awesome icon, without “fa-”.
  • Custom icon family: the icon style. Brands is already chosen, which suits most networks.
For example, to add a Discord icon:
  1. Go to https://fontawesome.com/icons and search for “discord”.
  2. Choose the Discord logo. Its page shows the icon’s name, “discord”, and its style, Brands.
  3. Type discord in Custom icon name, and keep Brands in Custom icon family.
For a custom network, fill in Accessible label (optional) too, so screen readers announce a clear name.
  • In the footer. Your links appear as a row of icons at the bottom of every page. Each one opens in a new tab.
  • In search engines. When structured data is turned on, your links are shared with search engines as part of your business details. See Site-wide SEO.
The bottom of Parker's site footer with the Instagram and Facebook icons in outlined circles, the Instagram icon in its hover state.The bottom of Parker's site footer with the Instagram and Facebook icons in outlined circles, the Instagram icon in its hover state.

Your profiles as icons in the footer.

Good to know

  • The footer has its own look settings. Icon style, size, spacing, colors and where the row sits are in Site design → Footer: Social. See Footer.
  • Team members have their own links. Each person’s social links are set on their team member, not here. See Team members.
  • Order matters. Icons show in the order of your list. Drag a profile in the list to move it.
  • Nothing shows until you add a link. A new site starts with an empty list, so no sample links appear on your site.

Footer

style the icon row in your footer.

Site-wide SEO

share your business details, social links included, with search engines.

Brand

your business name, logos and contact details.

Site settings

every tab on this screen.