Page SEO

SEO (search engine optimization) is how your page shows up in Google and other search engines. Each page has its own SEO settings: the title search engines show, the short description under it, and the picture people see when they share a link. Fill them in and your page looks its best wherever it appears. Who can do this: anyone who can edit the page. Contributors’ changes wait for an Editor to publish them. FetchskiAI suggestions are for Editors, Admins and Owners.

Open the SEO tab

Blog posts have the same SEO tab in their editor.

Search results and the browser tab

SEO title: the title search engines show, and the text in the browser tab. Leave it blank to use the page’s own title. Your business name is added after it, so you don’t need to type it. For example, Parker’s “Daycare” page could use “Dog daycare in Portland, Oregon”. The browser tab then reads “Dog daycare in Portland, Oregon · Parker’s Puppy Playland”. SEO description: the short summary under the title in search results, also used in link previews. Aim for 150–160 characters. Say what the page offers and who it’s for. If you leave it blank, a blog post uses its Excerpt. Any other page uses your Tagline from Site settings → Brand → Name and tagline.

Let FetchskiAI suggest them

Under AI suggestions, choose Generate SEO suggestions. FetchskiAI reads the page and suggests a title and a description, each on its own card. The description card shows its length in characters. On the home page, accept only the description. The home page doesn’t use its SEO title: change its title with Business name and Tagline in Site settings → Brand.

• Accept puts the suggestion into its field. Undo puts back what was there before.
• Retry asks for a new suggestion for that one field.
• Dismiss throws the suggestion away.
• Accept both takes the title and the description together.

Nothing changes until you accept. If the area says “AI assistance isn’t configured”, FetchskiAI isn’t set up on your site yet. See SEO suggestions for more.

The share picture

Social share image: the picture shown when someone shares the page on social media or in a message. Use a picture 1200 × 630 pixels, with the subject near the middle. If the page has none, a blog post uses its Featured image. Any other page uses the Default social share image from Site settings → SEO → Sharing.

Put it live

Choose Update in the page settings window. This publishes the whole page draft, not just the SEO settings: any other changes you’ve made to the page go live too. Look over the page first. To keep it as a draft for now, choose More save options → Save Draft instead. Contributors choose Submit Update instead, to send the changes to an Editor for review. Search engines pick up your changes the next time they visit your page.

Good to know

• One page, one topic. A clear SEO title and description for each page beat one long list of keywords.
• Keep titles short. Search results cut long titles off, and your business name is added to the end.
• Site-wide settings live elsewhere. The default share picture and the business details search engines read are in Site-wide SEO.
• Moved a page? Point its old address at the new one with a redirect, so links and search rankings carry over.

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