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Answer your customers’ questions once and show the answers on any page. Every FAQ section shows them in the order you set, and can group them under category headings. Who can do this: Contributors, Editors, Admins and Owners can add and change questions and categories. Publishing them needs an Editor, an Admin or an Owner.

Before you start

  • Collect the questions your customers really ask. Phone calls and emails are a great source.
  • To show questions on a page, add a FAQ section too. See FAQ.

Add a question

1

Open the list

Press ⌘K (Ctrl+K on Windows) and choose FAQs under Manage.
The FAQs manager with 8 questions, its Question, Featured and Order columns, and the New FAQ button ringed with badge 1.The FAQs manager with 8 questions, its Question, Featured and Order columns, and the New FAQ button ringed with badge 1.

The FAQs manager lists every question, in order.

2

Start a new question

Choose New FAQ. The editor opens on the Basics tab.
3

Write the question and answer

  • Question: the question exactly as a visitor would ask it, such as “What vaccines does my dog need for daycare?”
  • Answer: the answer. You can use bold, italic, links, and bulleted or numbered lists.
The FAQ editor on the Basics tab: the question "What vaccinations are required?", a 3-line answer, Category "Daycare" chosen, Featured No and Sort order 3.The FAQ editor on the Basics tab: the question "What vaccinations are required?", a 3-line answer, Category "Daycare" chosen, Featured No and Sort order 3.

Each question has its answer, a category and its place in the order.

4

Sort and file it

  • Category: optional. Choose one so FAQ sections can group or filter by it. See Add categories below.
  • Featured: mark your top questions. A FAQ section can show only featured ones, such as a short block on your home page.
  • Sort order: the lowest number shows first. Number them 10, 20, 30, so you can fit a new one in between later.
5

Save it

To finish later, open More save options (the arrow next to the main button) and choose Save Draft. When it’s ready, choose Publish to show it on your site. Contributors choose Submit instead, and an Editor publishes it.

Add categories

Categories group your questions under small headings, such as “Daycare”, “Training” and “Booking and payment”. They’re optional.
1

Press ⌘K (Ctrl+K on Windows) and choose FAQ Categories under Manage

2

Choose New FAQ Category

3

Give it a Title, such as "Daycare"

This is the heading visitors see.
4

Add a Description if you like

It shows as one short line under the heading.
5

Set its Sort order

Categories are listed lowest number first.
6

Choose Publish

Contributors choose Submit instead, and an Editor publishes it.
The FAQ Category editor for "Daycare" with a one-line Description ("Drop-off, play groups and what to pack") and Sort order 10.The FAQ Category editor for "Daycare" with a one-line Description ("Drop-off, play groups and what to pack") and Sort order 10.

A category is a heading, an optional line under it, and its place in the order.

Then choose a Category for each question. Both controls below are on the FAQ section’s Questions tab, and you can use them together:
  • Group questions sets how the questions are arranged. By category puts them under a heading per category, with uncategorized questions last. No grouping (one list) shows one list.
  • Only these categories sets which questions show. Pick categories to show only their questions. Leave it empty to show every category.
For example, a Training page can pick only “Training”, while your main FAQ page groups every question by category. See FAQ.
A FAQ section on the page with questions grouped under the "Daycare" and "Training" headings, each with its description line, the first answer open.A FAQ section on the page with questions grouped under the "Daycare" and "Training" headings, each with its description line, the first answer open.

Questions grouped under their categories.

Use a different typeface on one question

The question’s Fonts tab has Typeface for this card. Use it to set one question in another typeface. Add a row, and under Apply to choose Headings for the question, Body text for the answer, or Everything in this section for both. Leave it empty to follow the section and your site fonts. See Typography.

Try it with sample questions

Admins and Owners can fill a new site with 10 sample questions in 3 sample categories, to try out the FAQ layouts.
1

Open FAQs in the command palette

2

Choose Seed Demo FAQs

You’ll see “Seeded 10 demo FAQs and 3 categories.”
The samples are published straight away, so any FAQ section already on a live page shows them to visitors at once. While a FAQ section shows the samples, signed-in editors see a “Demo content only” notice. The samples are deleted on their own the moment you publish your first real question. The sample categories go too, unless you’ve filed a real question under one. To remove the samples sooner, archive them in the managers. See Archive, restore and delete.

What happens next

A question appears in every FAQ section that includes it as soon as it’s published. Visitors never see drafts. While you edit a page, you also see draft questions, so you can check them in place. Your published questions can also show up in search results. Each FAQ section describes its questions to search engines, so they can show your answers. This is on by default, and you can turn it off in the section.

Troubleshooting

  • Is it published? Drafts show only while you edit.
  • Is Featured questions only on in the section? Then only featured ones show.
  • Does the section show Only these categories? Then a question outside them, or with no category, is left out.
  • Does the section limit how many show? Raise Maximum questions on the section’s Questions tab. It starts at 12.
If the FAQ section lists categories under Only these categories, it shows them in the order you picked them there. Otherwise it uses each category’s Sort order. Change whichever one the section uses.
The samples couldn’t be added. Reload the page and try again. If it keeps happening, contact Fetchski Support.

FAQ

show your questions as an accordion, side by side or as open panels.

Page SEO

help your pages show up well in search.

Archive, restore and delete

retire an old question.

Content you reuse

how lists and sections work together.