> ## Documentation Index > Fetch the complete documentation index at: https://docs.fetchski-attract.com/llms.txt > Use this file to discover all available pages before exploring further. # Site-wide SEO > Set the picture shared links show, and tell search engines who you are and where you serve. Shape how your whole site looks in search results and shared links. That work is called search engine optimization (SEO). Set a default picture for shared links, and give search engines your business details in a form they can read. **Who can do this:** Admins and Owners. Editors don't see these settings. ## Open SEO * In the toolbar (the bar across the top of your site once you're signed in; see [The toolbar](https://docs.fetchski-attract.com/guides/get-started/toolbar-and-command-palette.md#the-toolbar)), choose **Site settings** (the gear), then the **SEO** tab. * Or open the command palette (⌘K, or Ctrl+K on Windows), choose **Site settings**, then **SEO**. The shortcut for Site settings is T then G (press T, let go, then press G, while you're not typing in a box; see [Keyboard shortcuts](https://docs.fetchski-attract.com/guides/get-started/toolbar-and-command-palette.md#keyboard-shortcuts)). The tab has two cards: **Sharing** and **Business details for search engines**. Choose a card to open it. ![Site settings open on the SEO tab with both cards open: Sharing with Parker's share picture, and Business details for search engines with structured data on.](https://mintcdn.com/fetchski-attract-api/5p16uJgtNdjvJND9/images/cms/guides/site-settings/seo/guides-site-settings-seo-screen-light.png?fit=max\&auto=format\&n=5p16uJgtNdjvJND9\&q=85\&s=489959e84a51669e43ce0638ad036f1c) The SEO tab with both cards open. The settings here cover your whole site. Each page also has its own SEO settings: its title, description and share picture. A page's own share picture wins on that page; the default one here fills in where a page has none. See [Page SEO](https://docs.fetchski-attract.com/guides/build-pages/page-seo.md). ## Sharing **Default social share image**: the picture shown when someone shares a link to your site on social media or in a message. Choose **Add Image** to pick one. It's used on any page that has no share picture of its own and no featured image. Use a picture 1200 × 630 pixels, with the subject near the middle. Without any picture, shared links show only text. ![A link to Parker's site shared in a messaging app: the preview card with the default share picture, the page title and the description.](https://mintcdn.com/fetchski-attract-api/-xGXn_krfc_rfFbR/images/cms/guides/site-settings/seo/guides-site-settings-seo-share-preview-light.png?fit=max\&auto=format\&n=-xGXn_krfc_rfFbR\&q=85\&s=d9f3811d8ff98ae097c74d283962f6ee) The default share picture on a shared link. ## Business details for search engines Structured data is a hidden summary of your business that search engines read. It helps them understand who you are, how to reach you and where you work. Some labels below name the technical format, such as JSON-LD and areaServed. You don't write any code: turn the settings on and the CMS builds the summary for you. * **Publish structured data (JSON-LD)**: turn it on to add the summary to every page. It's off on a new site. Nothing is published until this is on and your business name is set. The settings below appear once it's on. * **Schema.org type**: choose the kind of business that fits you best: **Local business**, **Organization**, **Professional service** or **Store**. **Local business** is already chosen, and it suits most businesses with a place or a service area. * **Include service areas (areaServed)**: on by default. It adds your service areas, so search engines know where you serve. You set them on the **Service area map** screen, and a [Service Area Map](https://docs.fetchski-attract.com/guides/sections/service-area-map.md) section shows them as a map with prices. * **Service type (for structured data)**: optional. Describe your service in plain words, such as "Dog daycare". It's paired with your service areas. The summary is built from what you've already entered. Your business name, address, phone and email come from [Brand](https://docs.fetchski-attract.com/guides/site-settings/brand.md). Your profiles come from [Social links](https://docs.fetchski-attract.com/guides/site-settings/social-links.md). There's nothing to type twice. ## How your service areas are shared Search engines can't make sense of names like "Zone A". So they get real place names, such as "Portland" or "Multnomah County". There are two lists for them, and you only need the one that fits how your map gets its areas: * **Areas served (public names)** on the **Service area map** screen. With a zip-code feed or the reservation system, this is the only list, so use it. See [Service area map settings](https://docs.fetchski-attract.com/guides/site-settings/service-area-map.md). * **Public place names** on each service area, if you keep your areas in the CMS. You can use this list, the one above, or both. See [Service areas](https://docs.fetchski-attract.com/guides/content/service-areas.md). You never type a name twice. If both lists have names, the **Service area map** screen's list comes first, then each area's names, and repeats are dropped. Every page shares your first 20 place names. A page with a Service Area Map section can share the full detail, every zip code included, when that section's **Publish full service-area structured data (JSON-LD)** setting is on. It's on by default. See [Service Area Map](https://docs.fetchski-attract.com/guides/sections/service-area-map.md). A **Premium range limit (miles)** on the **Service area map** screen is shared too: search engines get a circle that far around your business. That's the only part of your premium service they get. > [!WARNING] > > A map built only from zip codes, with no place names and no **Premium range limit (miles)**, shares no service areas at all. Add place names to publish your areas, zip codes included. For most businesses, place names are the one thing to set. ## Put your changes live Choose **Update** to save and publish. Your changes reach every page at once. To save without publishing yet, open the arrow next to **Update** (**More save options**) and choose **Save Draft**. Your changes wait there; open the window again and choose **Update** when you're ready to put them live. To check, send yourself a link to a page that has no share picture of its own. Its preview shows your default share picture. ## Good to know * **The sample map is never shared.** While your map shows sample zones, no service areas are shared with search engines. * **There's no special search result for this.** Service areas help search engines and AI answers understand where you work. They don't change your place in map results. * **Keep it in step with your Google Business Profile.** Your site and your profile should list the same areas. Your first 20 place names are the ones worth matching. See [Google Business Profile](https://docs.fetchski-attract.com/guides/connections/google-business-profile.md). * **Check your summary.** Paste a page's address into the free validator at [https://validator.schema.org](https://validator.schema.org) to see what search engines read. You should see an entry for your business type, with your business name, contact details and, if they're on, your service areas. If something's missing, check where it comes from: [Brand](https://docs.fetchski-attract.com/guides/site-settings/brand.md), [Social links](https://docs.fetchski-attract.com/guides/site-settings/social-links.md) or your place names. If the validator reports errors, contact Fetchski Support. * **The setup checklist reminds you.** **Set up your site** has a step called **Set your sharing image and home page description**. See [Set up your site](https://docs.fetchski-attract.com/guides/get-started/set-up-your-site.md). ## Related > [card] [Page SEO](https://docs.fetchski-attract.com/guides/build-pages/page-seo.md) > > each page's own title, description and share picture. > [card] [Service area map settings](https://docs.fetchski-attract.com/guides/site-settings/service-area-map.md) > > name the places you serve. > [card] [Brand](https://docs.fetchski-attract.com/guides/site-settings/brand.md) > > the business details search engines get. > [card] [Site settings](https://docs.fetchski-attract.com/guides/site-settings/index.md) > > every tab on this screen. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.